Embracing the future of entertainment

ESL One is the world’s largest esports organizer. It hosts some of the biggest and most prestigious tournaments, attracting tens of thousands of fans to sold-out arenas and millions more via social media. With a livestream audience of more than 600 million fans yearly, it has rapidly joined the ranks of the world’s most-watched events, ever.

DHL has been Official Logistics Partner to ESL since 2018 – a partnership that allows us to further expand our presence in esports and engage with this new generation of fans, over 60% of whom are between the ages of 10 and 35.

As logistics partner, we transport nearly 700 tonnes of staging, 900 gaming chairs and over 3,500m2 of screens each season to venues all over the world. And we find creative ways to and enhance the fan experience along the way. In addition to fun demonstrations of cutting-edge logistics technologies such as EffiBOT, our hands-free logistical support assistant, we’ve created innovative games like our virtual-reality “DHL Box Stacker Pro” and mobile game “EffiBOT Dash”. At live events, or from home via mobile app or social media, ESL fans can compete for prizes while interacting with the DHL brand and our logistics solutions. DHL also hosts “Gamers Unite”, an online platform where fans can share their gaming friendship stories for a chance to be united at a live ESL event. For us, making this emotional connection with esports fans is the perfect way to engage with a huge audience of digital natives with an affinity for e-commerce.

The collaboration enables DHL to become active in a business that appeals to the growing trend among younger generations. The major esports tournaments and their top players thrill hundreds of millions of fans around the world, more than 60 percent of whom are aged between 16 and 35. ESL’s numerous major esports tournaments fill major sporting arenas all around the world as tens of thousands of fans watch live and several million further online spectators follow the action on social media. In 2017 alone, ESL’s tournaments and leagues reached over 200 million unique viewers.

As the official logistics partner, DHL will handle the event logistics for the ESL One series, transporting not only the stage equipment to the venues throughout the series but also the individual gamer seating that belongs to the teams of players. Here, DHL can draw on decades of expertise in event logistics.

DHL Wants YOU!

Join SirActionSlacks as he hires some new staff for the DHL International Sorting Facility!

Delivered by DHL and SirActionSlacks

The famous and amusing Dota 2 celebrity SirActionSlacks is DHL’s newest hire for the courier division, tasked with a job of utter importance: delivering a nice yellow goodie bag for the pro players right in time for kick-off of the Dota 2 Major event in Birmingham.

ESL in partnership with DHL hosted the United Kingdom's first ever Dota Major – ESL One Birmingham 2018. Twelve of the best teams in the world competed for the prize pool of $1,000,000 USD and additionally 1,500 qualifying points for The International 8, which took place in Vancouver.

The main event was held from May 25th to 27th in the Arena Birmingham, providing the crowd with a mixture of action, fun and moments that deliver a special atmosphere for the esports community. As seen in SirActionSlacks’ video, we would like to take you on a journey at this special event that is full of emotion, team-spirit and of course thrilling Dota 2 games, which is described as “action with real-time strategy offering one battlefield, infinite possibilities”.

EffiBOT showed his skill and earned SirActionSlacks' appreciation. Together they witnessed special moments and showed mutual appreciation to inspire the Dota 2 community in Birmingham. They also gave away goodies and merch for right answers.

Esports stars as DHL couriers

DHL Superfan at ESL One Hamburg

DHLDrop delivered by SirActionSlacks

DHLDrop delivered by Pala

DHLDrop delivered by pashaBiceps

Sheever at the DHL Warehouse

DHLDrop - Box Challenge

A Hollywood Tale featuring SirActionSlacks and PurgeGamers


DHL is the Official Shipping and Logistics Partner for the ESL One series handling event logistics for tournaments in Germany, the UK, Brazil and the USA

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50 Years of DHL

DHL EffiBOT Dash

Guide EffiBOT through the warehouse in our newest game, the DHL EffiBOT Dash!

Meet eSports@ESLxDHL

High school students got a once-in-a-lifetime chance to gain inspiring insights into the work of ESL.

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Previous events

IEM Beijing-Haidian 2020 - Moments that deliver

ESL One Germany 2020 - Moments that deliver

IEM New York 2020 - Moments that deliver

ESL One Thailand 2020 - Moments that deliver

ESL One Cologne 2020 - Moments that deliver

ESL One Birmingham 2020 - Moments that deliver

ESL One Hamburg 2019 - Moments that deliver

ESL One New York 2019 - Moments that deliver

ESL One Cologne 2019 - Moments that deliver

ESL One Birmingham 2019 - Moments that deliver

ESL One Mumbai 2019 - Moments that deliver

ESL One Katowice 2019 - Moments that deliver

ESL One Hamburg 2018 - Moments that deliver

ESL One New York 2018 - Moments that deliver

ESL One Cologne 2018 - Moments that deliver

ESL One Belo Horizonte 2018 - Moments that deliver

ESL One Birmingham 2018 - Moments that deliver

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