Commenting on the partnership, RS Subramanian, Senior VP and MD, DHL Express India, said, “Globally, DHL supports some of the world’s largest and most popular sports formats – from football to rugby, Formula One and even e-sports. Today marks our foray into another crowd favorite: T20 Cricket. Cricket is a game that is well-loved and followed with ardent devotion in India, and many nations across the world. It, therefore, gives me great pleasure to come on board IPL 2021 as a Principal Sponsor and Official Logistics Partner for Mumbai Indians.”
Sandeep Juneja, VP - Sales and marketing, DHL Express added, “As the team behind this five-time IPL winning sports team, Mumbai Indians, our brand will be placed prominently at the back of the jersey. With this new association, we will be able to take our brand into the living rooms of a large cricket fan base that cuts across gender, age groups and geography."
For Mumbai Indians, the partnership with a global brand like DHL Express highlights its growing stature as a fast-emerging global sports club and a preferred choice for brands. Brand Finance, a global brand valuation firm, recently awarded an AA++ brand strength rating to Mumbai Indians.
A Mumbai Indians Spokesperson said, “We are delighted to partner with global logistics leader DHL Express. The combination of DHL Express’ international appeal and market leadership through its operations in over 220 countries and territories, and Mumbai Indians’ global fan following, brings in a unique dimension to our partner association program, allowing both brands to leverage from its vast consumer interface. We are proud to say that Mumbai Indians’ appeal today is not bound by geographical coordinates. This is also a testament to the trust that our club has earned and established through its continued success on the field in conjunction with strong brand ideology.”
DHL Express' partnership with Mumbai Indians in Indian Premiere League demonstrates its support for sports given the shared spirit of speed, passion, teamwork and a can-do attitude. It is also a strong supporter for some of the world’s biggest sports events such as the HSBC World Rugby Sevens Series, ESL One, MotoGP and Formula 1. DHL Express also sponsors first-class clubs such as Manchester United.