DHL Fashion Potential Award 2021

Winner Announcement

Huge congratulations to Richard Malone, this year’s winner of the DHL Fashion Potential Award! Established as a made-to-order business in 2015, this innovative brand has spearheaded a sustainability movement. They were recently awarded the International Woolmark Prize for their commitment to sustainable and ethical production, and a radically transparent supply chain ensuring living wages. They also founded the charity Making&Momentum which has raised over €63,000 for makers and artisans.

This year we asked entrants to demonstrate their commitment to the environment, people and communities. The calibre of entries was extremely high – after much deliberation we narrowed over 160 entries down to a shortlist of 20, then selected four finalists before choosing the winner.

We would like to thank the finalists, judges, mentors and all those who entered the award and helped to make it a huge success. This award shines a spotlight on British talent and proves that the UK remains at the forefront of the global fashion industry.

Winner announcement video

Meet previous winners

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