DHL Fashion Potential Award 2021

Finalists Announcement

A huge thank you to everyone who applied for the DHL Fashion Potential Award. We had an incredible number of applications, and the calibre of entries continues to prove that the UK is home to some of the best talent in the global fashion industry.

After much deliberation, we have whittled down over 150 fantastic applications to just four finalists…


Richard Malone

Richard Malone was established in 2015, as a made to order business, and has spearheaded a sustainability movement. Most recently awarded the International Woolmark Prize for their commitment to sustainable and ethical production, and a radically transparent supply chain ensuring living wages. Malone’s work utilises dead-stock fabrics, regenerated silks, ancient weaving techniques, plant-based dyes, biodegradable textiles and handwoven organic cotton jacquards.


SCOTRIA is a London-based contemporary accessories brand, with international roots and a globally kindred viewpoint. Modular design and re-interpretation of international craftsmanship is at the heart of SCOTRIA; crafting sustainable and customisable products to last beyond seasons, respecting both people and the planet. SCOTRIA collaborate closely with selected suppliers who share their values in not only quality, but social responsibility too. All bags are manufactured in a family run, artisanal factory in Alicante.

Genevieve Sweeney

Celebrating and supporting British manufacturing since its launch in 2015, Genevieve Sweeney knitwear seamlessly blends the tradition and innovation methods of UK manufacturing with responsibly sourced natural fibres. From the yarn spun in Scotland to the buttons turned in Oxfordshire and the knitwear manufactured across Derbyshire, Leicester, London, Scottish Borders and Cornwall it is the people, communities and artisan that inspires Sweeney’s work and celebrates UK craftmanship and heritage knowledge.

Wilde Mode Ltd.

Founded in Dundee, Scotland Wilde Mode established themselves in 2018 on the values of being gender, size and ability inclusive. Every product is made to order, no mass production, no picking off a shelf, less excess waste; meaning you get a truly tailored and unique piece of clothing, and you can feel better about helping the environment too. As well as empowering positive body and soul confidence, Wilde Mode pride themselves on a 100% carbon neutral footprint.

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Finalist announcement video

Meet previous winners

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