Summary:
The way fashion executes its commercial activities and sales strategies has evolved dramatically over recent decades, especially for larger fashion companies. This is primarily due to the globalisation of businesses, digital connectivity and increasing consumer expectations that product is delivered to them in ever shorter windows of time, as sustainably as possible. In 2020, that change was exponentially accelerated due to the outbreak of the COVID-19 pandemic. As e-commerce grows and logistical complexity increases, we ask how fashion can rationalise its logistical activities, for the benefit of both the industry and the planet.
BoF Moderator
Robin Mellery-Pratt, Director of Content Strategy
In discussion with
Katja Busch, Chief Commercial Officer DHL & Head of DHL Customer Solutions & Innovation
Morten Lehmann, Chief Sustainability Officer of Global Fashion Agenda
Format
45-minute discussion including audience Q+A