DHL x Fashion
DHL has been a committed partner to the fashion industry for decades, pioneering tailored solutions to meet the needs of designers and retailers.
5 November 2020 – 4pm CET (3pm GMT / 10am EST)
Summary: The way fashion executes its commercial activities and sales strategies has evolved dramatically over recent decades, especially for larger fashion companies. This is primarily due to the globalisation of businesses, digital connectivity and increasing consumer expectations that product is delivered to them in ever shorter windows of time, as sustainably as possible. In 2020, that change was exponentially accelerated due to the outbreak of the COVID-19 pandemic. As e-commerce grows and logistical complexity increases, we ask how fashion can rationalise its logistical activities, for the benefit of both the industry and the planet.
Robin Mellery-Pratt, Director of Content Strategy
In discussion with
Katja Busch, Chief Commercial Officer DHL & Head of DHL Customer Solutions & Innovation
Morten Lehmann, Chief Sustainability Officer of Global Fashion Agenda
Robin Mellery-Pratt is the Director of Content Strategy at BoF. As an editor at BoF, he wrote about the luxury industry and consumer trends, as well as reviewing collections internationally. The video he created in collaboration with Christian Dior was featured in the Christian Dior Designer of Dreams exhibition at both The Metropolitan Museum and the V&A. He now leads the ideation and execution of all commercial content across the BoF ecosystem and designed how BoF services its B2B subscribers.
Partnership clients include: Amex, Chanel, Dior, DHL, Google, Gucci, H&M, Instagram, Kering and LVMH. Prior to BoF, he worked at Condé Nast, The Sunday Times Style Magazine, The Telegraph and The Times. Before his career in fashion, he was called to the Bar of England and Wales as a barrister, specialising in commercial law, for which he received a Master’s degree in 2013.