Finalists Announced

A huge thank you to everyone who entered the DHL Fashion Potential Award. We had an incredible number of applications, and the calibre of entries continues to prove that the UK is home to some of the best talent in the global fashion industry.

After much deliberation, we have shortlisted our four finalists…

Find out who is crowned winner at the DHL Delivering Change Webinar

28 September, 10am-12noon

Join our host Alexandra Fullerton, Glamour UK's Fashion Director-at-Large, for an insightful discussion about the future of the fashion industry.

Register now



KNWLS is a south London based brand designed by Charlotte Knowles and her partner Alexandre Arsenault. Their combined interest in feminine codes of dressing informs a unified perspective on the construction of a new empowered wardrobe, creating fashion womenswear for the future.

Labrum London

Founded in 2015 by Foday Dumbuya, Labrum London is a modern-day menswear brand telling the untold stories of West Africa to help bridge the gap between Western and West African culture. The word labrum is a Latin term for ‘having an edge’, and this sits at the heart of the brand’s mission – to make honest, practical clothing rooted in simplicity, fit and a passion for detail.


Pīferi is a luxury, animal-free designer shoe brand founded by Alfredo Pīferi. Their 100% vegan pumps, boots, sandals, cutaway mules and elegant flats put exceptional craftsmanship and sculptural rigour on par with a dedicated responsibility to sustaining our planet’s resources and all of its living beings.

Supriya Lele

Supriya Lele is a British designer with an eponymous fashion brand based in London and founded in 2017. Her work is deeply rooted in her own cross-cultural point of view, examining her Indian heritage and British cultural identity whilst creating work from a decidedly female viewpoint that tells a nuanced and delicate story.

Follow their journey @dhlfashion #DHLFashionPotentialAward #PowerUpYourPotential
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