Kicking off in Leipzig before traveling to the United States for the rest of this year, the unprecedented 'BTHVN on Tour' exhibition will begin two years of travelling around the globe to commemorate the 250th anniversary of Ludwig van Beethoven's birth in 2020. Coincidentally, 2019 marks another major birthday celebration, too. DHL was founded exactly 50 years ago in San Francisco, inaugurating the world's first air express delivery service and introducing today's leading logistics industry provider.
Enter the world of Ludwig van Beethoven
What Deutsche Post DHL Group and Beethoven share
Deutsche Post DHL Group
"Deutsche Post DHL Group and Beethoven have two things in common. We have roots in Bonn, Germany, and we share a pioneering spirit of innovation.
We are very proud to provide the logistics expertise for the transport of historical treasures from Beethoven’s lifetime. This is a great way to celebrate Beethoven’s remarkable legacy."
Frank Appel, CEO Deutsche Post DHL Group
"In this project 'BTHVN on tour' we have the opportunity to engage with international audiences in questioning the relevance of Beethoven’s life and music and of the future of classical music in today’s generations. So with the help of the Deutsche Post DHL Group this has become possible and it’s a wonderful collaboration."
Malte Boecker, Director Beethoven-Haus Bonn
Decades of experience result in unequalled expertise
From start to finish, DHL is handling all logistics for ‘BTHVN on Tour’, including transportation and setup. For each stage of the tour, DHL will be shipping seven tons of artifacts and materials by truck and by air, covering a total of 50,000 kilometers over two years.
As partner to a number of renowned orchestras and museums, DHL has extensive experience transporting highly valuable, delicate instruments and exhibit items. The original Beethoven pieces will be packed individually in tailor-made transport crates; these feature custom-fit padding and special seals/closures to protect items from damage due to shock, vibrations or changes in temperature. The special containers will be transported using DHL Smart Sensor tracking technology to ensure that constant temperature and humidity levels are maintained.
IDAGIO Tech meets Culture – Delivered by DHL
A podium discussion demonstrated the perfect fit of DHL, BTHVN on Tour, Gewandhausorchester and IDAGIO.
From Bonn to Hollywood
The first stage of the global exhibition ‘BTHVN on Tour’ has begun in Los Angeles.
Experience a music genius
thanks to the logistics genius of DHL
To reach as large a global audience as possible, the 'BTHVN on Tour' exhibition will be hosted by numerous international concert halls and opera houses throughout 2019 and 2020. This year alone, tour stops include:
- March 26 - April 5, 2019: Gewandhaus in Leipzig, Germany
- May 17 - 26, 2019: Walt Disney Concert Hall, Los Angeles, California
- June 6 - 11, 2019: Steinway Show Room, New York City (Chelsea Music Festival)
- September 23 - 30, 2019: Cincinnati Music Hall, Cincinnati, Ohio
- October 27 - November 2, 2019: Boston, Massachusetts
In 2020 the exhibition - housed in an artfully stylized symbolic shipping container - will continue on to venues across Europe and Asia.
"My favorite exhibit piece is an original ear trumpet used by Beethoven," admits Malte Boecker, Director of the Beethoven-Haus in Bonn. "It was made for Beethoven in 1813 by the inventor Johann Nepomuk Mälzel, and it normally does not leave the Beethoven-Haus premises. Traveling the world as part of 'BTHVN on Tour', it offers visitors a uniquely individual sense of the impact Beethoven's hearing loss had on his life and work - and how rudimentary hearing aids were at the time."
As part of the exhibition, people will have a chance to compare their own hearing ability with Beethoven's impaired audio capacity and to personally experience how much - or to be honest, how little - primitive ear trumpets were actually able to compensate for his hearing loss.
Other exhibit items from the Beethoven-Haus Bonn museum include an original print from Andy Warhol's 1987 Beethoven Series and an exact replica of the composer's personal violin, as well as probably the most famous bronze bust of Beethoven ever produced.