House of Holland in Tokyo

DHL Exported winner Henry Holland took his House of Holland streetwear brand to the runway at Mercedes-Benz Fashion Week Tokyo in October and garnered lots of attention in doing so.

Already well liked among young people in Japan, the London-based designer showed in Tokyo for the first time after winning one of four slots in the DHL Exported competition held earlier this year. The program seeks to help well established designers expand into a new market and House of Holland proved the ideal brand to launch into the Japanese market after seeing quite a bit of success in the UK.

The spring/summer 2015 collection was Holland's thirteenth season in the business and received critical acclaim when shown first in London the month previous. With loud, colorful prints, the brand stuck close to the London Girl aesthetic that has inspired House of Holland heavily in the past -- a sort of cool confidence that Holland says lets the girl wear the labels without letting them wear her.

To catch a glimpse of what went into the House of Holland debut show in Tokyo, check out Henry's Instagram takeover on our DHL Exported channel or follow the Pinterest board inspired by Mercedes-Benz Fashion Week Tokyo.


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