Fashion
DHL Exported Heroes: House of Holland
House of Holland had already become a beloved brand by celebrities and fashionistas in Japan when, in 2014, founder Henry Holland finally took his looks to the runways of Tokyo as part of the DHL Exported Program.
With a funky streetwear look that often appears inspired by the loud colors and graphics of 1970s, the House of Holland aesthetic fits well in the Japanese fashion scene and the brand's chances for expansion there were high. So in mid-2014, the label was selected as one of four brands to receive export advice and logistical support from DHL as part of the DHL Expored Program, started in collaboration with IMG Fashion. The program gave the designers slots on the Mercedes-Benz Fashion Week runway for two consecutive seasons.
Ahead of the Autumn/Winter 2015 shows, we met up with Henry Holland in his studio to see how the program has helped his business to grow and how see how the expansion in the Asian market helped inspire his new collection. Check out the video above to hear more and be sure to follow us on Instagram, Twitter, Pinterest and Facebook to get all the latest on the DHL Exported Program.
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