Hakaan Yildirim is one of Turkey's best known and loved designers, dressing many of the country's celebrities and darlings. With a popular flagship store in Galata, Yildirim drew a lot of attention locally but to expand his brand, knew he needed to break into the European market.
In 2014, Yildirim got the chance with his H by Hakaan label, one of four labels chosen for the inaugural DHL Exported Program, a collaboration between IMG Fashion and DHL aimed at helping established local brands in branching out abroad. Chosen for the London market, the H by Hakaan label was shown at London Fashion Week for two consecutive seasons, with the Autumn/Winter 2015 line catching a lot of media attention -- all-important for expansion in a new market.
In the video up top, you can catch scenes from backstage and preparations for the Autumn/Winter 2015 and listen to Hakaan Yildirim explain his design inspiration and the support he received through the DHL Exported program. And be sure to follow us on social media channels like Instagram, Twitter, Pinterest and Facebook to make sure you stay up to date on the program.