DHL Fast-Track featuring Sigrid
DHL Fast-Track returns for the series’ most global story yet. Partnering with Norwegian pop-powerhouse, Sigrid around a shared passion for connecting with people and communities around the world. Shining a light on the beauty of nature and the importance of protecting it. Delivering two unique experiences to fans in Norway and Japan, all powered by DHL GoGreen Plus.
DHL supported the launch of Sigrid’s new album, ‘There’s Always More That I Could Say’ in an unexpected and only-Sigrid-could-do way. Further connecting with her Norwegian fans and building her growing Japanese audience. Spanning two uniquely beautiful continents, the campaign included a group walk in nature with Sigrid’s local listeners, culminating with two special acoustic performances.
In November 2025, Sigrid invited a group of fans on a mossy and misty walk through Fløyen Park before performing an intimate acoustic set in the beautiful Skomakerstuan Café. Bergen is the city where Sigrid first began seriously writing music; and returning there for this walk was a full-circle moment that connected her musical beginnings with her global present. Two weeks later, Sigrid travelled to Osaka in Japan, where she brought together her Japanese fanbase for a walk in nature on the Minoh Falls trail, followed by a private live set inside a traditional Japanese-style villa.
The overriding theme of nature and the importance of protecting it is apparent through the sympathetic content captured in both the forest of Fløyen and the maples of the Minoh falls trail. DHL helped make these remote activations possible by providing logistics support in a more sustainable way. This included delivering production equipment and performance backline for the events, as well as Sigrid’s new album vinyl to fans (from the UK to Norway and Japan) via GoGreen Plus.
"The album is not about perfection. It’s about honesty, weirdness, joy, chaos, humour and growth,” says Sigrid. “And above all, it’s about letting the songs breathe and having a good time - with the fans, in the studio, and in nature. I loved this collaboration with DHL and meeting my fans in this setting."
Says Sigrid
DHL FAST-TRACK is our music programme created in collaboration with Universal Music Group and Abbey Road Studios, aimed at shining the spotlight on exceptional artists and fast-tracking their rise to global stardom by leveraging both companies’ local and global expertise. DHL is supporting the hottest artists by accelerating their local to global journey, by helping connect their distinctive sound with audiences across the globe through unforgettable music moments.