eChampion: The Formula EJ

As the most innovative racing series in the world, Formula E tends to do things its own way - both on and off the track. There is even a unique disc jockey - the Formula EJ - whose job it is to get the fans in the mood and ensure that they go away happy. The man with the futuristic helmet talks exclusively to DHL inMotion for the first time ever about his special role in Formula E.

"First of all, the mystery of my helmet," says the Formula EJ with a laugh under his oversized headgear. "Despite appearances, I can in fact speak!" He has been an integral part of the series since its inception and, at the same time, a symbol of the pioneering direction taken by the sport. Formula E seeks to attract new audiences in order to introduce the wider public to the all-new technology and sustainability of the electric car.

We created a blueprint for how motorsport sounds as music. That was the birth of the Formula EJ.

The Formula EJ

"The races are attended not only by out-and-out motorsport fans but also by families with children," says the Formula EJ. "People of all ages want to experience Formula E. That's why I play a wide spectrum of music ranging from pop to dance. For me, that's cool, because I like all kinds of music."

Formula E has also set itself the goal of becoming a global ambassador for uniting the world through music. After all, music is a language which everyone understands. Formula E is the first ever series to combine motor racing with bespoke sound effects. "Formula E CEO Alejandro Agag said that he wanted the series to have its own special sound - something previously unknown," says the Formula EJ, recalling the early days. "So we created a blueprint for how motorsport sounds as music. That was the birth of the Formula EJ."

A sound to remember
Each stage or feature of the race has its own iconic sound - the start, the use of the Fanboost, the various flag signals. "We wanted to create a sound that people would remember," explains the EJ. "We are also hoping to generate an atmosphere like in a Hollywood action movie where you can hear cool high-octane music constantly playing in the background."

I'm raising awareness that there is so much more to Formula E than just motorsport.

The Formula EJ

One last question: Will we ever get to see the face behind the helmet? "Maybe. You never know ..." says the Formula EJ with a broad grin. "However, it's not important who is under that helmet. What does matter is that I'm raising awareness that there is so much more to Formula E than just motorsport." Namely, a unique experience for the whole family.