Unleashing Electric Power

Formula E’s positive power is unstoppable, leading the charge and accelerating change in motorsport, driven by the electric energy of passionate fans worldwide. Formula E's electric impact is changing the world for good, just as DHL’s energy improves lives every day across 220 countries.

Together, Formula E and DHL are empowering fans throughout the Championship, introducing the new GEN3 Evo car and celebrating the competition’s highs and lows. This campaign celebrates what makes the ABB FIA Formula E World Championship thrilling—from the GEN3 Evo’s acceleration (now 30% faster than a 2024 F1 car!) to the people driving this partnership forward and the hopes of every competitor, no matter where they finish.

This work will be empowering, insightful, and enthusiastic, highlighting how this partnership is a force for positive change in both the sport and the world.

Power, on.

The power of logistics & sustainability

The ABB FIA Formula E World Championship is the world’s first ever net zero carbon sport. Over the years, Formula E has grown significantly, attracting millions of fans around the world with its fully-electric cars that reach impressive speeds without the environmental toll. It comes as no surprise, of course, as it generates the same hair-raising excitement of any motorsport. Everyone can experience the thrill, drama, and adrenaline rush of every turn with the cars racing for the lead in urban environments of some of the world’s most iconic cities.

As Official Founding and Logistics Partner, DHL handles the logistics requirements of Formula E organizers and teams – including all race cars, batteries and charging units, media, and broadcasting equipment – to host venues around the world. From the very beginning, DHL instinctively understood Formula E’s vision to raise public awareness on e-mobility and lead the transition towards smart cities and low carbon lifestyles. We help Formula E push the boundaries of sustainability with a tailored, multi-modal transport approach that maximizes efficiency and further reduces its carbon footprint.

A world-first and leader in e-mobility innovation, we couldn’t be prouder to support
the ABB FIA Formula E World Championship.