FC Bayern
FC Bayern Munich’s new Flagship Store on TMall Global in China – powered by DHL
There are 90 million FC Bayern Munich fans in China – more than the entire population of Germany. Starting today, they’ll have online access to the team’s official merchandise on Tmall Global.
Part of the beauty of being a soccer fan is the tradition of proudly wearing your team’s jersey. With the launch of the FC Bayern Munich Flagship Store Powered by DHL on Tmall Global, that’s a tradition that the team’s many fans in China can now be a part of.
With the new store, over 90 million Chinese fans of the current Bundesliga champions will now be able to purchase the club’s official fan merchandise while enjoying a local shopping experience. That includes everything from the new 2015/2016 jerseys (complete with player names on the back) to German lederhosen, a must-have for anyone seeking a true Bavarian fan experience.
Check out Bayern’s jerseys for next season in the picture above!
Bayern have long had their eye on establishing closer ties with their fans in China, and the launch of the Flagship Store on Tmall Global plays a big role in achieving that goal.
“I am glad that with this store we will be moving closer to our huge Chinese fan base,” said Bayern Chairman Karl-Heinz Rummenigge at a press conference in Hangzhou, China at the launch of the store. “Making our fan merchandise accessible is crucial to connect with our fans – and without their support we cannot continue to develop and succeed.”
DHL’s partnership with FC Bayern Munich is two-fold, consisting of an exclusive logistics partnership – which saw DHL ship Bayern equipment to Champions League matches and the club’s winter training camp in Qatar last season – and full service international eCommerce.
With DHL’s merchandise warehouse for FC Bayern in Hong Kong, we’ll be able to provide fast fulfillment and cost-effective shipment for fans in China who can’t wait to get their hands on official merchandise from their favorite team.
What's available in Bayern Munich's Flagship Store on Tmall Global? Check out this video!
“Just like FC Bayern Munich, DHL is constantly striving to improve on our services and to perfect our game to build even more loyalty with our end consumers,” said Thomas Kipp, CEO of DHL eCommerce.
Luckily for Chinese fans of Germany’s most successful soccer club, the exciting new connection to the team doesn’t stop at the Flagship Store on Tmall Global. In July, FC Bayern will be on the Audi Summer Tour in China playing friendly matches and interacting with fans.
18 July, Beijing: vs. FC Valencia
21 July, Shanghai: vs. Inter Milan
23 July, Guangzhou: vs. Guangzhou Evergrande Taobao FC
We can’t wait for Chinese fans to finally see their favorite FC Bayern Munich players up close and personal – especially now that they can proudly show their support of the best team in the world with official FC Bayern merchandise!
The summer tour will be here before you know it! Stay tuned to DHL InMotion for regular behind-the-scenes updates from the tour in July. Until then, for China’s FC Bayern fans: happy shopping on Tmall Global! For fans outside of China, order your FC Bayern fan merchandise here.
Content from disqus has been blocked because you did not allow to load it.
Loading the blocked content will adjust your privacy setting and content from this service will not be blocked in the future.
You have the right to revoke or change your decision at any time.
Posting Guidelines
All communications on Logistics of Things should be appropriate for a professional community, respecting the diverse views of individuals from different backgrounds. We will review all comments and reserve the right to terminate or restrict access to user's account and to delete any content posted through it, without notice and at our discretion, if we deem it to be overly promotional, offensive, or off topic.
All posting become property of DHL.