Fashion and Social Media with DHL Exported

Social media is opening doors for fashion designers worldwide.

With such focused attention on fashion the world over, expanding a brand to other countries is more important than ever. 

"It's not the designers' choice anymore. You can create a global brand in a year," with the right media attention says Gary Wassner of Hilldun Corporation.

The issue is making sure that you do it correctly the first time around.

So how do you know how best to expand as a young brand? And how do you set up the supply chain necessary for ensuring that your product is there, in the right place at the right time?

As part of a panel at Mercedes-Benz Fashion Week New York last fall, a group of experts sat down to discuss how new brands can create success in a new market. The design team behind the Nicholas K label, which opened the Autumn/Winter 2015 collection Mercedes-Benz Fashion Week on February 12, 2015 speaks alongside fashion experts including Gary Wassner of Hilldun Corporation and Jarrad Clark of IMG Fashion about the factors needed to gain success abroad.

As one of four fashion brands chosen in the inaugural round of the DHL Exported program in 2014, Nicholas K has worked steadfastly over the last year to gain a foothold in the Milan market. The insights they've gained can help young designers everywhere, so check out the video above to see how DHL Exported has assisted them in getting a leg up in the Italian market.

And be sure to check back throughout the week as we prepare for another brand's entrance into the New York market when Milan-based designer Francesca Liberatore shows her Autumn/Winter 2015 collection at Mercedes-Benz Fashion Week New York on February 18. In the run-up to the show, we'll have exclusive videos and photos right here on DHL In Motion as well as on our social media channels so click through to like us on Facebook, or follow us on Instagram, Pinterest, and Twitter.