Next Level Positive Power
Formula E's positive power is unstoppable, leading the charge and accelerating change in motorsport, driven by the electric energy of passionate fans worldwide. Formula E's electric impact is changing the world for good, just as DHL's energy improves lives every day across 220 countries.
Together, Formula E and DHL are empowering fans across the Championship – celebrating the GEN3 Evo car and the electrifying moments that define the sport. This campaign shines a spotlight on what makes the ABB FIA Formula E World Championship so exhilarating: from the GEN3 Evo’s unmatched acceleration to the people driving innovation forward, and the passion of every competitor –regardless of where they finish.
This work will be empowering, insightful, and enthusiastic, highlighting how this partnership is a force for positive change in both the sport and the world.
Meet JEN-E
Your Gateway to a New Era of Racing
Meet JEN-E, DHL’s electric RC car that’s rewriting the rules of Formula E fandom. This isn’t just any race car – it’s your all-access pass to jump into the game, where you don’t just watch the action, you own it.
We’re transforming Formula E into a fully playable world. With DHL powering the experience, fans don’t just witness the future — they build it, race it, and live it.
Through JEN-E, DHL is unlocking fresh, behind-the-scenes perspectives on the sport – from the thrill of racing and culture to the logistics that keep it all moving.
Unlock. Design. Win.
Whether you're here to design or to win – you're in the driver's seat.
Quiz
5 exciting quiz pulses test your Formula E knowledge. Each stage gives you the chance to:
• Unlock new design features
• Win exclusive FE merchandise
• Enter to win a VIP Formula E weekend
Design Challenge
Customise your very own Formula E car, just like in your favourite racing games. Unlock new elements as you progress and show off your style.
coming soon
