World Master Card Fashion Week Toronto got off to a roaring start earlier this week with Canada's top designer labels Sid Neigum and Joe Fresh kicking off five exciting days of shows. As has become custom over the last few years, DHL is on hand as Official Logistics Partner again this season to make sure everything goes off without a hitch.
Producing a collection the likes of what we're seeing out on the Canadian catwalks this week is no easy task for designers. That's why DHL works with a number of fashion labels at these Fashion Week events worldwide to ensure that everything they need for putting on these fabulous runway events is there on time and in perfect condition. It eases designers' minds and lets them concentrate on the more important elements -- the garments soon to be out on display.
With the DHL Exported program started this year, we helped four brands get their feet on the ground in a new market by providing them both a runway platform and the support for getting their collections abroad for buyers and media alike to see. On their way to Fashion Week events in New York, London, Milan and Tokyo, the designers gained the insight of experts in each market as to how best expand their business abroad.
It's this experience that we're bringing to the table at Toronto Fashion Week on Friday, October 24th at 11:00 a.m. when we gather a group of experts to talk the business side of fashion. Moderated by Deirdre Kelly of Globe and Mail, the panel includes designers Karen Beach and Laura Siegel alongside Susan Langdon of Toronto Fashion Incubator, Greg Hewitt of DHL and Carolyn Quinn of IMG Fashion. They'll be talking business creation and international expansion, challenges the fashion indsutry is facing and key learnings that can help emerging designers as they get their feet on the ground.
To hear more about what the panelists have to say as they're saying it, check out #DHLExported and #DHLFW on Twitter -- and stay tuned to In Motion for a complete wrap-up once the shows have closed.