As the global partner of ESL One, DHL is expanding its presence in the esports market. This segment is growing exponentially with millions of fans and active players, reaching the important target group of digital natives with tailored brand messages. Whether it be real-time strategy games such as Dota 2 or tactical shooters such as CS:GO, esports provide viewers with first-class entertainment while demanding a very high level of concentration, speed, tactical skill and teamwork skills from the players. As part of its activities ESL organizes tournaments in all the popular esports disciplines, which are broadcast all over the world via various platforms.
With this new collaboration, DHL is adding a sport that is not only growing rapidly around the world but that also delivers top entertainment value and enjoys a high level of fan involvement, to a series of partnerships, some of them longstanding, in the areas of sport, culture and lifestyle. The demands placed on the players are immense, and to reach the top of their game they require extreme concentration, speed, tactical skill and teamwork skills. The high-paced nature of the games means that just a fraction of a second can be the difference between victory and defeat. And it is precisely this combination of speed and excitement that keeps so many viewers hooked.
The collaboration enables DHL to become active in a business that appeals to the growing trend among younger generations. The major esports tournaments and their top players thrill hundreds of millions of fans around the world, more than 60 percent of whom are aged between 16 and 35. ESL’s numerous major esports tournaments fill major sporting arenas all around the world as tens of thousands of fans watch live and several million further online spectators follow the action on social media. In 2017 alone, ESL’s tournaments and leagues reached over 200 million unique viewers.
As the official logistics partner, DHL will handle the event logistics for the ESL One series, transporting not only the stage equipment to the venues throughout the series but also the individual gamer seating that belongs to the teams of players. Here, DHL can draw on decades of expertise in event logistics.
Delivered by DHL and SirActionSlacks
The famous and amusing Dota 2 celebrity SirActionSlacks is DHL’s newest hire for the courier division, tasked with a job of utter importance: delivering a nice yellow goodie bag for the pro players right in time for kick-off of the Dota 2 Major event in Birmingham.
This year, ESL in partnership with DHL hosted the United Kingdom's first ever Dota Major – ESL One Birmingham 2018. Twelve of the best teams in the world competed for the prize pool of $1,000,000 USD and additionally 1,500 qualifying points for The International 8, which took place in Vancouver this August.
The main event was held from May 25th to 27th in the Arena Birmingham, providing the crowd with a mixture of action, fun and moments that deliver a special atmosphere for the esports community. As seen in SirActionSlacks’ video, we would like to take you on a journey at this special event that is full of emotion, team-spirit and of course thrilling Dota 2 games, which is described as “action with real-time strategy offering one battlefield, infinite possibilities”.
EffiBOT showed his skill and earned SirActionSlacks' appreciation. Together they witnessed special moments and showed mutual appreciation to inspire the Dota 2 community in Birmingham. They also gave away goodies and merch for right answers.
DHL & ESL One
ESL One Katowice 2019 - Moments that deliver
ESL One Birmingham 2018 - Moments that deliver
ESL One Belo Horizonte 2018 - Moments that deliver
ESL One Cologne 2018 - Moments that deliver
ESL One New York 2018 - Moments that deliver
ESL One Hamburg 2018 - Moments that deliver
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