Marcel Ostertag, Sid Neigum, Atsushi Nakashima and Anne Sofie Madsen are the four lucky DHL Exported winners who made the leap from national to international markets this year. The four designers journeyed from Germany to New York, Canada to London, Japan to Milan and Denmark to Tokyo, meaning their creations travelled over 30,000 kilometres by land and air.
"My DHL Exported experience was fantastic", says Marcel Ostertag. The German national - the first of the DHL Exported Cycle 2 winners - made his runway debut at New York Fashion Week: The Shows. For his 20-minute show, Ostertag invested in no less than 80 metres of cashmere for 60 looks and 124 individual pieces. The designer spent 42 hours just researching sustainable fabrics for the collection.
Canadian designer Sid Neigum spent 1,000 production hours and 250 design hours preparing his collection for its impressive London Fashion Week debut. Meanwhile, the longest distance was travelled by Atsushi Nakashima, whose 3D-printed bracelets and shoes journeyed around 10,000 kilometres from Japan to fashion mecca Milan. Anne Sofie Madsen’s collection travelled just 1,000 kilometres less; her creations - designed over 135 hours - could be seen for the first time in Asia at Mercedes-Benz Fashion Week Tokyo.
"Something’s not good until it’s sold internationally. We see that in music all the time", says Neigum, describing the spirit of DHL Exported. The four winners have already taken their first steps to global success. Ostertag, Neigum, Nakashima and Madsen will be able to present their Spring/Summer 2017 collections in the autumn.
All DHL Exported fans now have the chance to win one of 20 exclusive Mercedes-Benz Fashion Week goodie bags!
And it’s really simple to enter.
Just click on the following link to the Fashion Week live by DHL Facebook page where you can like, share and comment on the post.
Deutsche Post AG's contest on Facebook is open only to individuals who are 18 years of age or older. Participation with a false identity or the identity of a third person is not permitted. Deutsche Post AG reserves the right to disqualify any participant who violates these eligibility requirements.
Facebook users participate in the DHL Exported contest by accepting the conditions for participation and by the related post from the global Facebook page "Fashion Week live by DHL". The jury, made up of responsible members of the social media team, will select the winners from the participating users. The social media team will publicly notify winners via Facebook of their status and request winners to send the team their contact information using firstname.lastname@example.org. The contest ends on April 12th, 2016, at 23:59 p.m. CET.
Participants affirm that they have sufficient rights of use to the materials they have posted. As part of their participation, entrants also affirm that they will not post/upload any political, pornographic, or morally offensive material/image or any material/image that glories violence, may harm minors, is punishable or otherwise unlawful, and releases Deutsche Post AG from any damages that may arise from a violation of this warrant.
If winners do not respond within two weeks after posting of the winner's notification, they lose any entitlement to receive a prize.
Only one prize per winner will be awarded. Distribution of prizes will be performed by Deutsche Post AG. The data will be used solely for the purposes of conducting the contest and deleted upon its conclusion. Prizes will be sent to winners.
Participants are not required to purchase or use the products and services of Deutsche Post DHL to participate in the contest and such actions do not affect in any way whatsoever the outcome of the contest. All decisions are final and pay-outs in cash are excluded.
The contest has no connection whatsoever with Facebook and in no way has been organized or supported by Facebook.