Fashion
DHL Exported Does London Fashion Week
Sid Neigum has made a big name for himself in his native Canada. A favorite at the World Master Card Fashion Week events in Toronto for years, the Vancouver native has expanded his brand exponentially since its inception. That business acumen combined with Neigum's experimentation with innovative textiles that give a unique look to streetwear made him a favorite of the committee of experts at the DHL Exported program.
The dressy casual style he embraces fits right in at London Fashion Week, an event held this year from February 18 - 23. Those going can catch a presentation of the designer's Autumn/Winter 2016 collection on Sunday, February 21 beginning at 7:30 p.m., a show happening thanks to the support of DHL Exported.
The program is aimed at increasing a well-established designer's visibility abroad as he or she breaks into a market outside of their home base. Now in its second cycle, DHL Exported gives four fashion labels export assistance as well as shows across two seasons in London, New York, Milan or Tokyo.
In 2015, London-based designer Henry Holland was one of the initial recipients of the award; he took his label to Mercedes-Benz Fashion Week Tokyo, an experience from which he drew great inspiration. His House of Holland line, known for its colorful graphics and nostalgic take on womenswear, will likewise be out on the runways at London Fashion Week this season. You can catch his show at 7 p.m. on Saturday, February 20th.
Can't make it to London for the shows? You can follow all the DHL Exported action on our social channels here:
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