Following the outbreak of the pandemic, a radical shift was needed to stage the MBFW in Russia. Instead of their traditional venue, the Moscow Manege, the shows were staged in separate venues with a focus on livestreams and whilst the event has always preferred an all-encompassing venue, there was a major silver-lining to this new vision; an international audience!
Welcomed to the stage were designers from Argentina, Great Britain, Peru and the USA. In the most unlikely of years, MBFW in Russia became more international than ever before. Brands based in St. Petersburg and Sochi were sharing the runways with fashion houses from London and New York. This year saw MBFW Russia take to the virtual world like never before, with live broadcasts streamed to viewers around the world.
