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A Roadmap to Fashion’s
Carbon Free Future

Summary: The way fashion executes its commercial activities and sales strategies has evolved dramatically over recent decades, especially for larger fashion companies. This is primarily due to the globalisation of businesses, digital connectivity and increasing consumer expectations that product is delivered to them in ever shorter windows of time, as sustainably as possible. In 2020, that change was exponentially accelerated due to the outbreak of the COVID-19 pandemic. As e-commerce grows and logistical complexity increases, we ask how fashion can rationalise its logistical activities, for the benefit of both the industry and the planet.

Robin Mellery-Pratt, Director of Content Strategy

In discussion with
Katja Busch, Chief Commercial Officer DHL & Head of DHL Customer Solutions & Innovation
Morten Lehmann, Chief Sustainability Officer of Global Fashion Agenda

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Morten Lehmann

Chief Sustainability Officer of Global Fashion Agenda

Morten Lehmann is Chief Sustainability Officer of Global Fashion Agenda, the world’s foremost leadership forum for industry collaboration on sustainability in fashion. An established expert in sustainability, Lehmann leads the content team and is responsible for GFA’s core publications, which provide insightful research on the social and environmental impact of the fashion industry, guidance on how fashion brands can improve their performance and further cement GFA as a thought-leader in sustainability. He works closely with GFA’s strategic partners – currently counting the industry leaders ASOS, BESTSELLER, H&M Group, Kering, Li & Fung, Nike, PVH Corp., Sustainable Apparel Coalition and Target.

With over 20 years’ experience in sustainability, he has formerly worked for and advised governments, the UN, NGOs and corporations in Asia, Africa and Europe. Prior to joining GFA, Lehmann held senior sustainability roles at Maersk, Danish Ethical Trading Initiative, IC Group A/S and others. He has experience in the fashion industry on both a corporate and brand level – developing partnership strategies and flagship programmes, responsible value chain management and CSR communication.

Lehmann is an experienced speaker and is widely a recognised as a respected voice within the discussion of sustainability. He is often cited in leading publications including Forbes, The Guardian, The Business of Fashion and The Times.

Katja Busch

Chief Commercial Officer DHL & Head of CSI

Since February 2018 Katja Busch has been responsible for the Sales Organization “DHL Customer Solutions & Innovation” as Chief Commercial Officer & Head of CSI at Deutsche Post DHL Group.

From January 2013 – January 2018 Katja Busch was Chief Sales Officer (CSO) DHL Parcel Germany in the Post – eCommerce – Parcel division. Prior to this she was Divisional Board Member for DHL Parcel for over six years in the Mail division at Deutsche Post AG responsible for domestic sales including customer service for Parcel. Appointed CSO DHL Parcel Germany in 2013, Busch assumed overall responsibility for customer service for both Mail and Parcel business units, including 22 call centers operated by Deutsche Post Customer Service GmbH. From March 2014 – January 2018 she headed international customer service for the Group’s Post – eCommerce – Parcel division. In August 2016 she also assumed responsibility for the newly created Global eCom* Key Account Management unit.

Following an education in natural sciences, Busch spent seven years in various sales roles at TNT Express Germany before moving to Deutsche Post DHL Group in 1997. After serving as service branch head and business department head, she was appointed Head of Marketing & Sales in January 2004 at DHL Express Austria based in Vienna. In March 2006 she was appointed Divisional Board Member for DHL Parcel Germany.

Robin Mellery-Pratt

Director of Content Strategy

Robin Mellery-Pratt is the Director of Content Strategy at BoF. As an editor at BoF, he wrote about the luxury industry and consumer trends, as well as reviewing collections internationally. The video he created in collaboration with Christian Dior was featured in the Christian Dior Designer of Dreams exhibition at both The Metropolitan Museum and the V&A. He now leads the ideation and execution of all commercial content across the BoF ecosystem and designed how BoF services its B2B subscribers.

Partnership clients include: Amex, Chanel, Dior, DHL, Google, Gucci, H&M, Instagram, Kering and LVMH. Prior to BoF, he worked at Condé Nast, The Sunday Times Style Magazine, The Telegraph and The Times. Before his career in fashion, he was called to the Bar of England and Wales as a barrister, specialising in commercial law, for which he received a Master’s degree in 2013.

Previous webinar

How emerging and established SMEs can adopt responsible logistics strategies

Summary: This talk identified how small to medium sized businesses in the fashion industry can reimagine their logistics strategies to mitigate harm. The discussion provided immediately actionable insight for business owners to adopt into their daily decision-making processes, such as how to identify common roadblocks SMEs face when adapting more responsible business practices.

Please click the link below to view the event article which contains a detailed recap of the webinar and includes a short summary video.

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