DHL x Fashion
DHL has been a committed partner to the fashion industry for decades, pioneering tailored solutions to meet the needs of designers and retailers.
Robin Mellery-Pratt is the Director of Content Strategy at BoF. As an editor at BoF, he wrote about the luxury industry and consumer trends, as well as reviewing collections internationally. The video he created in collaboration with Christian Dior was featured in the Christian Dior Designer of Dreams exhibition at both The Metropolitan Museum and the V&A. He now leads the ideation and execution of all commercial content across the BoF ecosystem and designed how BoF services its B2B subscribers.
Partnership clients include: Amex, Chanel, Dior, DHL, Google, Gucci, H&M, Instagram, Kering and LVMH. Prior to BoF, he worked at Condé Nast, The Sunday Times Style Magazine, The Telegraph and The Times. Before his career in fashion, he was called to the Bar of England and Wales as a barrister, specialising in commercial law, for which he received a Master’s degree in 2013.
Summary: This talk identified how small to medium sized businesses in the fashion industry can reimagine their logistics strategies to mitigate harm. The discussion provided immediately actionable insight for business owners to adopt into their daily decision-making processes, such as how to identify common roadblocks SMEs face when adapting more responsible business practices.
Please click the link below to view the event article which contains a detailed recap of the webinar and includes a short summary video.