MBFWA 2018: Unique fashion dreamscapes and 2019 resort collections from Down Under

Key Takeaways

  • Latest trends from Fashion Week Australia 2018
  • DHL’s sponsorship of Mercedes-Benz Fashion Week Australia
  • DHL competition supporting emerging Australian designers

Mercedes-Benz Fashion Week Australia was once again drawing international buyers and influential media to Sydney for the presentation of the non-seasonal resort collections for 2019.

MBFWA provided a unique platform for established Australian designers and emerging talents to launch their resort collections. Whereas visitors from around the globe had the opportunity to immerse themselves in exceptional theatrical settings from the 1920s, waterfront landscapes and dreamscapes from mars.

Mercedes-Benz Presents Program

Mercedes-Benz Australia has been a committed Principal Partner of Mercedes-Benz Fashion Week Australia. Each year at Mercedes-Benz Fashion Week Australia, the ‘Mercedes-Benz Presents’ program recognizes an Australian designer who demonstrates dedication to the use of quality materials, unique style and innovative design.

In 2018, Mercedes-Benz partnered with Camilla & Marc for the opening ceremony. The Sydney-based siblings behind the brand, Camilla Freeman-Topper and Marc Freeman kicked off Australia’s largest industry-based fashion event in an otherworldly fashion.

Latest trends from Fashion Week Australia 2018

Without a doubt Aussies have mastered the design of summer clothing with regard to the year-round warm Australian climate. At this mild fall winter season in Down Under, the Australian street style fashion, however, offered the perfect opportunity to showcase the best cross-seasonal dressing styles. Redesigned trench coats and suits as true statement pieces while soft blouses, ruffles, lace and prints crystallized as major style elements. The color of the Generation Z – Yellow – popped up on the streets of Sydney and on several catwalks, meaning that this color will continue to be a steady and reliable trend in 2019.

Let us take a closer look at what the resort collections have in store for 2019.

Camilla and Marc were responsible for an incredible opening of Mercedes Benz Fashion Week Australia this year. The huge artificial full moon and red sand dunes gave the show its out-of-this-world ambience, fitting for the barbarella-like fashion looks, featuring metallics, sparkles and aviators.

Albus Lumen, Anna Quan, Lee Mathews, Alice McCall and Double Rainbouu are some of the designers who showcased their idiosyncratic collections on the first day of fashion week. From Girly Biba looks to understated elegance – for 2019 most designers envisioned gentle A-Line silhouettes, shirt dresses, soft prints and bucket hats in a completely natural and muted color palette of green, brown, blue and yellow. In contrast, Double Rainbouu presented graphic and grungy surfwear with high socks, printed pants and contrast sleeve sweaters.

 “It’s really about an authenticity to a garment or an authenticity about a design.” – according to the design duo behind Romance Was Born, Anna Plunkett and Luke Sales. Both conjured up a surrealistic 1920s fashion inspired presentation that turned into a memorable experience for every guest. Another special collection was showcased by the London-based New Zealand designer Emilia Wickstead in cooperation with Matches Fashion. Nostalgic bathing beauties in white faded floral patterns were presented against a real-life backdrop of crashing waves at Coogee Beach.

DHL’s sponsorship of Mercedes-Benz Fashion Week Australia

Since 2007 DHL has been the official and reliable Logistics Partner for Mercedes-Benz Fashion Week Australia in Sydney. Through more than 50 years DHL has provided the speedy response, excellent quality and convenient delivery the fashion industry demands, especially in this era of multiple sales channels and online retailing.

Lead times, accuracy, availability and reliability are important components at every fashion week worldwide. DHL’s global network has developed specific logistics solutions and optimized supply chains to meet the demanding needs of this dynamic sector that is getting increasingly more complex.

DHL competition supporting emerging Australian designers

To celebrate DHL’s sponsorship of Mercedes-Benz Fashion Week Australia, the DHL competition is helping an emerging Australian designer to launch a fashion label to the world stage. The prize included $5000 DHL Express shipment credit and a trip for two people to Mercedes-Benz Fashion Week Australia where the winner enjoyed VIP access to one MBFW show and seminar. The label had the chance to network with key IMG fashion experts on-site and will receive promotion via DHL’s digital channels in the future.

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