DHL at MBFW Tokyo SS16

Mercedes-Benz Fashion Week Tokyo kicks off their Spring/Summer 2016 shows at Shibuya Hikarie, Mercedes-Benz Connection, and other various locations around Tokyo on October 12, 2015.

As the Official Logistics Partner of the 2016 Spring/Summer Mercedes-Benz Fashion Week Tokyo, DHL has provided shipping and delivery services for the events to ensure the presentations and parties held by more than 50 designers from around Asia go off without a hitch. 

On the schedule this season includes a number of designers who have received unique support from DHL via the DHL Designer Award, which offers a shipping credit and export advice to established Japanese designers looking to expand abroad. Past winners selected based on creativity, design and the potential to go global, have included Christian Dada and DRESSEDUNDRESSED. The 9th annual winner of the award will be chosen during the week so be sure to stay tuned to In Motion to learn which talented designer will be getting this unique support in 2016. 

Also showing this season is Atsushi Nakashima, the first Japanese designer selected as a winner for the DHL Exported Program as part of Cycle Two. His collection will be showcased at Milan Fashion Week in February 2016 and again in September 2016. DHL has also been supporting the global fashion industry since 2014, through the DHL Exported Program. The collaboration with IMG Fashion brought British designer Henry Holland and his House of Holland brand to the runways of Tokyo in 2014 and 2015. Of the four Cycle Two winners of DHL Exported Program announced in September, Marques Almeida – a brand that won at its Tokyo debut, will reveal their collection for the first time at the 2016-2017 Autumn/Winter Mercedes-Benz Fashion Week Tokyo in March 2016. 

Taketo Yamakawa, President and Representative Director of DHL Japan said, "We are pleased to have supported the internationalization efforts of many young and promising Japanese designers through the award. We will continue our strong support for Japan's designers and fashion industry and their global expansion goals."

To follow these talented designers in their global expansion, follow the DHL Exported social media channels on Pinterest, Instagram, Facebook, Twitter and You Tube and get unique behind-the-scenes information as the designers prepare for the shows to come.

And stay tuned to DHL In Motion to see which Japanese Designer receives teh DHL Designer Award for SS2016.