Every movement starts with a spark.
This one started with a napkin.
Formula E was born in the most unexpected - and most human - way: with a simple idea scribbled on a bar napkin. A simple scribble became a bold vision: a global racing series that would accelerate the world toward cleaner, more sustainable mobility.
From one napkin to a global movement.
From that first sketch, Formula E has grown into the world’s first net-zero carbon sport, with races across major cities and millions of fans who believe in progress powered by innovation.
But to take an idea around the world, you need more than passion. You need a partner who can move the future forward.
Scribbles carry ideas. DHL helps move those.
From day one, DHL saw the potential in Formula E’s mission and became a founding partner. Over 12 seasons, DHL has helped shape Formula E into a leader in sustainable motorsport by transporting all race equipment efficiently, shifting to lower‑emission multimodal logistics like sea and road freight, using biofuels and other innovative solutions to cut carbon, and supporting Formula E’s ongoing mission to drive sustainability across the championship.
Where Formula E visualized the future, DHL helped deliver it.
Now it’s your turn.
Every great idea starts somewhere. By joining in, you’ll experience how Formula E has grown into a global electric motorsport with the support of DHL. Enter by 17 March for the chance to win tickets to the CUPRA Raval Madrid E Prix on 21 March and a personalized Napkin Box featuring your dream for a better future - a unique keepsake that brings your idea to life. If you enter after 17 March, you can still win the personalized Napkin Box.
The competition closes on 5 April.
Grab a digital napkin below and scribble your idea for a better, more sustainable future. Every great idea starts somewhere.
