'Upcycle your Style'
Campaign

Recreate. Renew. Restyle.

At DHL, we are proud of our goals and actions that drive solutions for a sustainable future. Our mission is to achieve zero emissions in our operations by 2050, making us the benchmark for responsible business practices in the global logistics industry. To celebrate your contributions to the sustainable fashion movement, we want YOU to create a fresh new look by upcycling existing clothes and fabrics in your own signature style! Your look will then be uploaded to this platform where it will be showcased on the global stage.

So, what is upcycling? It is taking an old or discarded item (maybe a faded t-shirt, tired dress or ripped trousers) and making it into something that feels and looks fashionable.

Why do we want you to upcycle? The Environmental Protection Agency reported that 16 million tons of textiles was generated in 2015, of which 10.5 million tons ended up in landfill. We want to spread the message that you don’t need to buy new clothes to look fabulous. Instead, use your creativity to transform old items into something stylish and trendy while saving the planet at the same time!

To share your green style, all you need to do is upload an image of your upcycled clothing along with a brief description about how you made it and using what material.

Why not share your look on Instagram using the hashtag #REnewYourStyle.

How it works

Take a photo of yourself wearing your new upcycled creation

Take a photo of yourself wearing your new upcycled creation

Submit your photo and details below or through Instagram using #REnewYourStyle

Submit your photo and details below or through Instagram using #REnewYourStyle

See other entries from around the world

See other entries from around the world

Find out more about DHL's vital role in the fashion industry

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