DHL x Haderlump

'Circularis' at Berlin Fashion Week 2024

The story

Sustainable high fashion born in Berlin meets discarded DHL workwear – that’s the main story behind the collaboration between Haderlump Atelier Berlin and DHL, which climaxed in their joint show at Berlin Fashion Week. In front of a full house, the 'Circularis' collection celebrated a spectacular success and made an avant-garde statement for sustainable fashion in Haderlump’s home city.

The collection

The name 'Circularis' stands for circularity and innovative repurposing. But it does more than just make a statement. 'Circularis' is also a sophisticated collection demanding the utmost skill from its designers. Old cowskins and leatherware transformed into jackets and coats, requiring impeccable tailoring and design. DHL dead stock with its iconic red, yellow and black – combined with the dark tones and styles characteristic of the Haderlump aesthetic, gorgeous models with sculptured silhouettes, impeccable details and an innovative play on colors. Aesthetically pleasing, bold and forward-looking.

The location

The location chosen for 'Circularis' also made a statement: 600 invited guests took in the show in a vacant store once occupied by a fast-fashion retailer. The runway was strikingly staged with somber figures by Polish sculptor Jan Baszak, which he makes from old socks.

The response

"One of the best exponents of Berlin Fashion Week's latest edition", "a lesson in impeccable tailoring and weightless knitting", "Among the highlights of Berlin’s Fashion Week"': The response to the Haderlump/DHL collection in the fashion industry press and social media was overwhelmingly positive. For many, 'Circularis' was the most spectacular and most important show at Fashion Week Berlin 2024.