ba&sh for the DHL EXP Hub opening
Paris Charles-de-Gaulle airport might welcome over 70 million people per year but in October 2021, a very special passenger came on board: DHL Express’ new international hub.
The facility, which will dramatically increase global trade, is a mark of DHL’s commitment to France and its presence in the international market. As John Pearson, CEO of DHL Express, put it, “the new facility is another step towards fulling our mission: Connecting people, Improving lives.” And it’s not done just that. By creating over 230 jobs, operating under strict environmental frameworks and boasting a high-speed, mammoth sorting facility, this Hub is great news for France and the world.
To help us unveil the Hub in style, DHL partnered with one of its strategic customers, the well-known French fashion label ba&sh, for an unforgettable launch. Specializing in timeless, classic pieces, ba&sh encapsulates the sophisticated soul of French fashion. We couldn’t think of a better way to celebrate than by staging an original fashion show with the brand in the heart of the airport’s cargo area.
‘Original’ is an understatement. As well as models, fully dressed mannequins attached to DHL forklifts cruised up and down the catwalk, roller-skaters whizzed around, and dancers took to the stage before 30 DHL employees appeared on stage for an unforgettable finale. Set in the midst of a spectacular light show and erupting sparkler fountains, this fashion show was a marvel to behold.
After all, the bolder the better.
DHL’s partnership with ba&sh goes back 15 years. Co-ordinating the brand’s international trade since 2006, DHL’s support has seen ba&sh emerge in 15 countries across the globe. Needless to say, their memorable show in Paris Charles-de-Gaulle airport will have propelled them further in the international fashion consciousness.
When it comes to fashion, DHL France always has a packed schedule. Simultaneously facilitating major events, as well as offering logistical support and global recognition to emerging talents is busy work! Now, with the new international hub, DHL France has confirmed its position as a major player on the world stage.
Who’s ready for takeoff?