DHL & France Fashion
Putting our best foot forward in the fashion capital
Fédération Française du Prêt-à-Porter Féminin
In collaboration with the Fédération Française du Prêt-à-Porter Féminin, DHL launched the DHL International Fashion Talent Award in France. The award, which recognizes brands with the highest potential for international development, rewards winners with a tailor-made program that catapults them into the global market.
Not only do winners receive exclusive industry insight, they also benefit from expert coaching for international shipping and ecommerce from DHL and Fédération Française du Prêt-à-Porter Féminin. Such support has proved extremely valuable to brands’ success on the international stage. And thanks to DHL’s expansive global network, entrepreneurs get the unique opportunity to showcase their collections across the world.
Finally, when it comes the fast-paced world of ecommerce, DHL and Fédération Française du Prêt-à-Porter Féminin ensure that brands can meet international demand. That’s why winners are also given a prize of €10,000 worth of shipping with DHL Express, to make sure that all their products are delivered safely, sustainably and on time.
For its first edition of the DHL International Fashion Talent Award, the jury chose 71bis as the winner of this edition. 71bis is a ready-to-sleep / ready-to-wear brand whose clothes have 2 functions: either to sleep or to go out. The ambition of 71bis is to break the codes of ready-to-wear versus nightwear. At 71bis, nightwear is so elegant, so refined that consumers can wear it during the day by bringing it all together in a single universe.
Capuche Paris
Making wet weather a fashion moment, Capuche Paris have brightened up the streets of Paris with their quirky line of rain hoods in DHL’s signature red and yellow!
To mark a highly successful partnership between DHL and Capuche Paris, the brand released a limited-edition hood on their website that looked rather familiar. Speaking about this beautiful tribute, founder Juliette Babelot said, “When creating the “DHL hood”, we wanted to give the logo and the company a new look, to acknowledge the commitment of the teams, who do everything possible to facilitate global expansion.”
DHL couldn’t be more excited to work for innovative brands like Capuche Paris. Philippe Prétat, CEO of DHL Express France, reiterated the support, saying, “Capuche Paris can count on our expertise to help its sales take off, by relying on our e-Business department to optimize SME e-commerce sites as well as our expertise and power in international express transport, with over 220 countries served worldwide.”
DHL Express France is committed to supporting e-shops with its international expertise. By increasing online sales, brands like Capuche Paris have benefitted tenfold from our business partnerships. The result? 300 garments produced, a booming international business… and a brightly colored rainhat!
ba&sh for the DHL EXP Hub opening
Paris Charles-de-Gaulle airport might welcome over 70 million people per year but in October 2021, a very special passenger came on board: DHL Express’ new international hub.
The facility, which will dramatically increase global trade, is a mark of DHL’s commitment to France and its presence in the international market. As John Pearson, CEO of DHL Express, put it, “the new facility is another step towards fulling our mission: Connecting people, Improving lives.” And it’s not done just that. By creating over 230 jobs, operating under strict environmental frameworks and boasting a high-speed, mammoth sorting facility, this Hub is great news for France and the world.
To help us unveil the Hub in style, DHL partnered with one of its strategic customers, the well-known French fashion label ba&sh, for an unforgettable launch. Specializing in timeless, classic pieces, ba&sh encapsulates the sophisticated soul of French fashion. We couldn’t think of a better way to celebrate than by staging an original fashion show with the brand in the heart of the airport’s cargo area.
‘Original’ is an understatement. As well as models, fully dressed mannequins attached to DHL forklifts cruised up and down the catwalk, roller-skaters whizzed around, and dancers took to the stage before 30 DHL employees appeared on stage for an unforgettable finale. Set in the midst of a spectacular light show and erupting sparkler fountains, this fashion show was a marvel to behold.
After all, the bolder the better.
DHL’s partnership with ba&sh goes back 15 years. Co-ordinating the brand’s international trade since 2006, DHL’s support has seen ba&sh emerge in 15 countries across the globe. Needless to say, their memorable show in Paris Charles-de-Gaulle airport will have propelled them further in the international fashion consciousness.
When it comes to fashion, DHL France always has a packed schedule. Simultaneously facilitating major events, as well as offering logistical support and global recognition to emerging talents is busy work! Now, with the new international hub, DHL France has confirmed its position as a major player on the world stage.
Who’s ready for takeoff?