Fashion
Fashion Week 2013
A look back at last year's highlights from the most stylish sponsorship – Fashion Week.
As Official Logistics Partner to over 30 Fashion Week events around the world, DHL is proud to support both emerging and established designers as they introduce their collections to the buying public. In 2013, that meant not only sponsoring shows in cities as far flung as Mexico and Milan, it also included a number of unforgettable events. Here's seven of the year's most memorable happenings:
Perhaps the biggest news from the DHL Brand World came with the announcement that Istanbul had been added to the Mercedes-Benz Fashion Week portfolio in 2013. With a well-established textile and garment industry, the city on the Bosporus serves as an ideal locale for expansion, offering an insight into trends in the Middle East and serving as a launchpad for designers in the region to get their wares seen by the rest of the world.
Partnerships with designer shows at the Big Four continued on par this year, including the backing of Australian Kym Ellery, whose debut runway event at Paris Fashion Week turned heads.
Ellery wasn't the only big name in fashion from Down Under, as visitors to Mercedes-Benz Fashion Week Sydney quickly learned. Each year, the DHL Fashion Export Scholarship helps an emerging label there broaden its reach with export advice and shipping credits, and this year, the competition was heated. The accolades in Australia went to Sydney team Kahlo. In New Zealand, a similar local support program awarded Commoners with an Export Scholarship.
In a similar vein, Japanese designer Yu Amatsu grew his brand since winning export support in 2011 and his label A Degree Fahrenheit kicked off 2013 right, with his first showing in Europe at Mercedes-Benz Fashion Week Berlin in January.
Celebrating 30 years of DHL in Russia, Mercedes-Benz Fashion Week Moscow held a fashion show to find the designer who can best capture the Speed of Yellow – resulting in some unique gowns.
In Toronto, DHL Canada worked wonders for those looking to get their start in fashion, as they presented first a seminar on the ins and outs of business establishment, then worked with local university students in the DHL Fashion Challenge that was part of World Master Card Fashion Week Toronto.
Finally, with a tear in our eyes, we said farewell to the competition celebrating British fashion as London's Fashion Fringe contest came to a close with a party highlighting the amazing talents of the competition's winners over the last ten years.
But as we get ready to bid adieu to 2013, they look forward to all the exciting things to come in 2014. Here's to more fun and unforgettably stylish events in the year to come!
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