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BoF Live Webinar Series

How companies can adopt logistics strategies for the future

As part of DHL’s continued partnership with The Business of Fashion (BoF), we are excited to invite you to a very special two-part BoF Live webinar series – delivered by DHL. In this series, we will be asking how the logistics that support the fashion industry can be reimagined to reflect the world we live in today. As society continues to adjust to the ‘new normal’, we will investigate how companies can adopt logistics strategies for the future.

Each talk will be hosted by BoF’s Director of Content Strategy, in discussion with high level panellists from DHL Customer Solutions & Innovation. If you would like to attend, please complete the registration fields below. Attendance is free of charge.

For a short topic summary of both webinars and speakers information please check below.

As part of DHL’s continued partnership with The Business of Fashion (BoF), we are excited to invite you to a very special two-part BoF Live webinar series – delivered by DHL. In this series, we will be asking how the logistics that support the fashion industry can be reimagined to reflect the world we live in today. As society continues to adjust to the ‘new normal’, we will investigate how companies can adopt logistics strategies for the future.

Each talk will be hosted by BoF’s Director of Content Strategy, in discussion with high level panellists from DHL Customer Solutions & Innovation. If you would like to attend, please complete the registration fields below. Attendance is free of charge.

For a short topic summary of both webinars and speakers information please check below.

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Next Webinar

A Roadmap To Fashion’s Carbon Free Future

Summary:
The way fashion executes its commercial activities and sales strategies has evolved dramatically over recent decades, especially for larger fashion companies. This is primarily due to the globalisation of businesses, digital connectivity and increasing consumer expectations that product is delivered to them in ever shorter windows of time, as sustainably as possible. In 2020, that change was exponentially accelerated due to the outbreak of the COVID-19 pandemic. As e-commerce grows and logistical complexity increases, we ask how fashion can rationalise its logistical activities, for the benefit of both the industry and the planet.

BoF Moderator
Robin Mellery-Pratt, Director of Content Strategy

In discussion with
Katja Busch, Chief Commercial Officer DHL & Head of DHL Customer Solutions & Innovation Plus additional panelist (TBC)

Format
45-minute discussion including audience Q+A

Past Webinar

How Emerging and Established SMEs Can Adopt Responsible Logistics Strategies

Summary:
This talk will identify how small to medium sized businesses in the fashion industry can reimagine their logistics strategies to mitigate harm. The discussion will provide immediately actionable insight for business owners to adopt into their daily decision-making processes, such as how to identify common roadblocks SMEs face when adapting more responsible business practices.

BoF Moderator
Robin Mellery-Pratt, Director of Content Strategy

In discussion with
Emily Bode, Founder and Designer behind Bode
Mirella Muller-Wuellenweber, Sector President eRetail & Fashion, DHL Customer Solutions & Innovation

Format
45-minute discussion including audience Q+A


Watch here

Emily Adams Bode

Founder and Designer behind Bode

Emily Adams Bode was born in Atlanta, Georgia and graduated from New York’s Parsons and Eugene Lang with a BA/BFA dual-degree in menswear design and philosophy. She was able to gain inspiration while working for brands such as Ralph Lauren, Marc Jacobs, and Isabel Marant. Bode launched her namesake brand in July of 2016 with a menswear collection made from globally sourced antique fabrics. She was the first female designer to present a collection at New York Fashion Week Men’s.

Bode has been the recipient of many awards, including a CFDA/Vogue Fashion Fund Runner-up, CFDA Awards Emerging Designer of Year, and the winner of the Woolmark Prize Karl Lagerfeld Award. Through the act of storytelling and the preservation of craft and historical techniques, Bode is paving the way for female entrepreneurs in the menswear industry.

Mirella Muller-Wuellenweber

Sector President eRetail & Fashion, DHL Customer Solutions & Innovation

Mirella is responsible for leading a global team that serves the company’s top customers in online marketplaces, fashion and luxury. As part of DHL Customer Solutions & Innovation (CSI), her team simplifies the customer experience by providing a single point of contact to all DHL business divisions.

Recognizing the potential for e-commerce to rapidly change business behaviors, Mirella has for many years helped to build DPDHL’s e-commerce capabilities. Prior to her current role, Mirella was Vice President of DPDHL Global E-commerce and was driving the development of the DPDHL e-commerce sector. Mirella has held a number of other senior leadership positions in sales, people management, and virtual team management, and has lived and worked around the world.

Robin Mellery-Pratt

Director of Content Strategy

Robin Mellery-Pratt is the Director of Content Strategy at BoF. As an editor at BoF, he wrote about the luxury industry and consumer trends, as well as reviewing collections internationally. The video he created in collaboration with Christian Dior was featured in the Christian Dior Designer of Dreams exhibition at both The Metropolitan Museum and the V&A. He now leads the ideation and execution of all commercial content across the BoF ecosystem and designed how BoF services its B2B subscribers.

Partnership clients include: Amex, Chanel, Dior, DHL, Google, Gucci, H&M, Instagram, Kering and LVMH. Prior to BoF, he worked at Condé Nast, The Sunday Times Style Magazine, The Telegraph and The Times. Before his career in fashion, he was called to the Bar of England and Wales as a barrister, specialising in commercial law, for which he received a Master’s degree in 2013.

About DHL Fashion

Working behind the scenes of a fast moving and creative industry like fashion, requires an agile and intelligent approach to delivering global logistics solutions. DHL has been a committed partner to the fashion industry for decades, pioneering tailored solutions to meet the needs of designers and retailers, as well as behind the scenes at some of the world’s most glamorous fashion events.

Working in partnership with key fashion organisations across the globe, including the British Fashion Council (BFC), Council of Fashion Designers of America, Camera Nazionale della Moda Italiana, the Japan Fashion Week Organization and Copenhagen Fashion Week, DHL provides tailored initiatives to enable fashion businesses to streamline their international logistics, and grow their business sustainably into new markets.

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