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BoF Live Webinar Series

How companies can adopt logistics strategies for the future

As part of DHL’s continued partnership with The Business of Fashion (BoF), we are excited to invite you to a very special two-part BoF Live webinar series – delivered by DHL. In this series, we will be asking how the logistics that support the fashion industry can be reimagined to reflect the world we live in today. As society continues to adjust to the ‘new normal’, we will investigate how companies can adopt logistics strategies for the future.

Each talk will be hosted by BoF’s Director of Content Strategy, in discussion with high level panellists from DHL Customer Solutions & Innovation. If you would like to attend, please complete the registration fields below. Attendance is free of charge.

For a short topic summary of both webinars and speakers information please check below.

As part of DHL’s continued partnership with The Business of Fashion (BoF), we are excited to invite you to a very special two-part BoF Live webinar series – delivered by DHL. In this series, we will be asking how the logistics that support the fashion industry can be reimagined to reflect the world we live in today. As society continues to adjust to the ‘new normal’, we will investigate how companies can adopt logistics strategies for the future.

Each talk will be hosted by BoF’s Director of Content Strategy, in discussion with high level panellists from DHL Customer Solutions & Innovation. If you would like to attend, please complete the registration fields below. Attendance is free of charge.

For a short topic summary of both webinars and speakers information please check below.

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Webinar Series

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Webinar 1

How Emerging and Established SMEs Can Adopt Responsible Logistics Strategies

Summary:
This talk will identify how small to medium sized businesses in the fashion industry can reimagine their logistics strategies to mitigate harm. The discussion will provide immediately actionable insight for business owners to adopt into their daily decision-making processes, such as how to identify common roadblocks SMEs face when adapting more responsible business practices.

BoF Moderator
Robin Mellery-Pratt, Director of Content Strategy

In discussion with
Mirella Muller-Wuellenweber, Sector President eRetail & Fashion, DHL Customer Solutions & Innovation
Plus additional panelist (TBC)

Format
45-minute discussion including audience Q+A

Webinar 2

Measuring Fashion’s Logistical Impact and Convincing Consumers to Care

Summary:
The way fashion executes its commercial activities and sales strategies has evolved dramatically over recent decades, especially for larger fashion companies. This is primarily due to the globalisation of businesses, digital connectivity and increasing consumer expectations that product is delivered to them in ever shorter windows of time, as sustainably as possible. In 2020, that change was exponentially accelerated due to the outbreak of the COVID-19 pandemic. As e-commerce grows and logistical complexity increases, we ask how fashion can rationalise its logistical activities, for the benefit of both the industry and the planet.

BoF Moderator
Robin Mellery-Pratt, Director of Content Strategy

In discussion with
Katja Busch, Chief Commercial Officer DHL & Head of DHL Customer Solutions & Innovation Plus additional panelist (TBC)

Format
45-minute discussion including audience Q+A

About DHL Fashion

Working behind the scenes of a fast moving and creative industry like fashion, requires an agile and intelligent approach to delivering global logistics solutions. DHL has been a committed partner to the fashion industry for decades, pioneering tailored solutions to meet the needs of designers and retailers, as well as behind the scenes at some of the world’s most glamorous fashion events.

Working in partnership with key fashion organisations across the globe, including the British Fashion Council (BFC), Council of Fashion Designers of America, Camera Nazionale della Moda Italiana, the Japan Fashion Week Organization and Copenhagen Fashion Week, DHL provides tailored initiatives to enable fashion businesses to streamline their international logistics, and grow their business sustainably into new markets.

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