The DHL Fashion Potential Award is back!

Submissions now open!

This year, the award goes green as we look to shine a spotlight on those innovative fashion brands who have embraced a sustainable and ethical ethos.

DHL Express UK has partnered with the British Fashion Council to help deliver change in the British fashion industry. The winner will receive £20,000 prize money to help deliver positive change in the industry and follow in the footsteps of previous winners RIXO London, Hades, NAECO and Richard Malone.

Considerations for your award entry

This year we would like entrants to contemplate the following areas in their application.


How does your fashion business consider its impact on the environment? Tell us if you are exploring circular business models, ethical design principles, innovative production processes, and waste reduction.

Do you represent equality, diversity and empowerment through your brand? Remember to explain how you practice considerate and fair treatment.

The fashion industry can have a positive impact on communities. Do you develop skills and craftsmanship or support local livelihoods?

How to enter


  1. Complete the entry form
  2. Upload media which brings your fashion business to life
  3. Submit your entry

Meet previous winners

The British Fashion Award 2022 logo TM © All rights reserved.

Join our fashion threads

Posting Guidelines

All communications on should be appropriate for a professional community, respecting the diverse views of individuals from different backgrounds. We will review all comments and reserve the right to terminate or restrict access to users account and to delete any content posted through it, without notice and at our discretion, if we deem it to be overly promotional, offensive, or off topic.

All postings become property of Deutsche Post DHL Group.