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DHL Fashion Potential Award 2019

DHL Fashion Potential Award 2019

Finalists announcement

A huge thank you to everyone who applied for the DHL Fashion Potential Award. We had an incredible amount of applications and the calibre of entries really proved to us that the UK is home to the best talent in the global fashion industry!

After much discussion, we have managed to whittle down over 350 fantastic applications to these finalists…



Emile Vidal Carr

Emile Vidal Carr is a tenacious designer and art director creating highly engineered, vivid and indulgent premium womenswear. “I love architecture” says Emile, “so I use my fascination for structure and translate that into my designs, which adds to our very distinctive style.” The Head Designer and graduate from the prestigious London College of Fashion, set up his first brand in 2003 selling to Topshop, ASOS and Allders, then rebranded and set up Emile Vidal Carr®️. He has also worked in the sample room for some of the largest design labels in the world such as Alexander McQueen, Roland Mouret and Ralph & Russo. He believes every garment has been engineered and has achieved a strong identity for his products by manufacturing everything in his very own London based factory.



Born out of a passion for the ocean and the sports around it including; surfing, kite surfing and swimming, NAECO set out to create shorts that were strong, made from ocean plastic but also looked smart so you could walk straight from beach to café. Their drive and passion to make a difference are at the heart of everything they do. Currently removing plastic from the ocean to make their own yarn and soft eco-friendly fabrics that itself is 100 per cent recyclable, each pair of swim shorts is recycling 15 plastic bottles. The brand also hosts regular beach cleans and donates 5 per cent of its profits to marine charities.


Olivia Rubin

Launching her first womenswear line after graduating from Central Saint Martin’s College, Olivia scored placements with couturier Jacques Azagury, Tristan Webber and Jade Jagger as well as work with Alexander McQueen, Dior and John Galliano in Paris! Rubin’s own brand has become a label that is immediately recognisable for its signature graphic prints, bold colours and use of rainbows and multicoloured sequins. In 2019, Olivia Rubin has taken its unique take on modern femininity to wholesale, including a unique pop-up in Selfridges, Olivia Rubin has had its first taste of international success and hopes to continue this.



Trakke began on a market stall in the east end of Glasgow. They were inspired by the landscape, history, culture and wildlife of the highlands. This became the perfect testing ground for their bags; subjecting them to wind, rain, snow and hail– sometimes all in one day! Today, they employ ten young artisans and use some of the best British made materials to craft some of the best bags in the world; right here in Scotland. Trakke believes in British manufacturing and now people across the globe are buying their bags and discovering quality craftsmanship for themselves.

The five finalists will now progress to the mentorship phase, developing their business plans with industry leading experts in e-commerce, international fashion growth, and sustainability. They will be invited to London Fashion Week to meet a judging panel and present their final business plan. The winner of the £20,000 will be announced on 17 September.

Follow their journey @dhlfashion#DHLFashionPotentialAward#PowerUpYourPotential

Register your interest for the 2020 award


Meet previous winners

The 2019 winner will follow in the footsteps of RIXO, founded by vintage lovers Henrietta Rix & Orlagh McCloskey and HADES, classic British Knitwear brand handcrafted in Scotland and designed by Cassie Holland.



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