Fashion

DHL Takes Tokyo Girls Collection Global

From cultural phenomenon to global hit, DHL has delivered a unique taste of Japanese fashion to people everywhere. As the first international logistics company to sponsor Tokyo Girls Collection, DHL bridged the gap between this eccentric Japanese fashion extravaganza and the international fashion community. A sponsored stage stood loud and proud at the 33rd Mynavi TOKYO GIRLS COLLECTION 2021 AUTUMN/WINTER, promoting our philosophy of ‘Positive Fashion’. Sustainable, genderless and borderless, the DHL stage delivered unforgettable looks with brands and models who embody our vision of fashion’s future.

By partnering with fashion e-commerce giant FASBEE, DHL enabled customers all over the world to purchase products featured on the DHL stage. And customers flocked to the digital event in their thousands. LINE LIVE saw over 167k participants watch the DHL show whilst YouTube welcomed over 1 million viewers from every corner of the globe. It was the first time ever that products were made available for viewers. Not only did DHL build the very first cross-border e-commerce page to accompany TGC, we also delivered the event gloabally, making it more accessible than ever.

DHL on the runway

And it was not a show to be missed. Awash with bold outfits interspersed with that unmistakable red and yellow, the DHL stage delivered a visual feast. Dramatically floodlit with the DHL logo, models and influencers strutted our brand down the runway in the forms of swathing capes, playful caps and fluttering scarves. And that was just the DHL stage; the rest of the event catered for Kawaii lovers and sneaker addicts alike with Japanese brands Jouetie, Lillilly and Pratino Deux and international juggernaut NIKE. Where East meets West, the DHL stage marked a new age for TGC.

Amongst those treading the runway was RoyRoy. An influencer and model based in Japan, DHL partnered up with him to build awareness of TGC amongst the Japanese fashion community and his huge online following. Not only did he steal the show on the catwalk with his theatrical flamboyancy, he also graced numerous photoshoots, interviews and media coverage that boosted TGC’s relevance, appeal and status in the fashion calendar. Rarely one to shy away from the camera, RoyRoy’s presence was a welcome asset that brought some flair to our signature red and yellow!

    

A proud supporter of Japanese fashion

DHL has always been proud to support the Japanese fashion industry. As official logistics partner to Rakuten Fashion Week, founding partner to countless emerging talents and now TGC, we always want to increase the visibility of Japan’s apparel industry on the world stage. Offering speedy, high-quality transportation services, we can meet the ever-changing needs and worldwide expansion of the fashion industry. By bringing TGC closer to European markets, this unique event and the designers involved have gone well and truly global.  

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